Strategic repositioning, rebranding, and digital launch of an international company that develops cutting-edge vacuum coatings machines that molecularly coat a variety of substrates. The new identity uses clean, contemporary typography and communicates connection through the letters.
As a company that works in many industries, icons allow Denton to visually articulate their diverse offerings within segments.
A new website and digital strategy brings the new company’s offerings and identity to life while positioning them as the category-leader in thin-film coating technology. The site directs users based on the industry they work within, then towards the application they need within that industry and finally to the specific product or custom soltution tailored to their end goal.